fabmark movies

A social series of Hallmark movie spoofs introducing two new holiday scents. We partnered with sketch creators to bring to life cliché tropes, dramatic messes, and, of course, small-town romances starring Fabuloso at the center of it all. (spoiler alert!! fans loved it so much we released a Valentine’s Day inspired spoof)

Agency: VML Miami

Creators: @anapaula_guajardo & @thomaswilsonpace

CD: Gavi Zarin & Rachel Edwards

Copywriter/Creative: Stephanie Blackham

Art Director/Creative: Emma Higbee

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fabuloso content shoot

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fabuloso organic social